Jenzabar University

Principles of Marketing (BUS 215)

Term: 2019-2020 Spring Semester

Faculty

	Margaret H BrewerShow MyInfo popup for Margaret H Brewer
	mbrewer@cmcc.edu
	Office hours: Office hours are by appointment. Please email me to set up an appointment.

	Bryan M WallaceShow MyInfo popup for Bryan M Wallace
	bwallace@cmcc.edu

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.