Principles of Marketing (BUS 215)

Term: 2019-2020 Spring Semester

Faculty

Margaret H BrewerShow MyInfo popup for Margaret H Brewer
mbrewer@cmcc.edu
Office hours:
  • Office hours are by appointment. Please email me to set up an appointment.
  •  
    Bryan M WallaceShow MyInfo popup for Bryan M Wallace
    bwallace@cmcc.edu
     

    Description

    BUS 215 Principles of Marketing
    3 Credits (3 Lecture 0 Lab 0 Shop)
    3 Hrs/Wk (3 Hrs. Lecture) *15 wks
    The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.

    Principles of Marketing (BUS 215)

    Term: 2019-2020 Spring Semester

    Faculty

    Margaret H BrewerShow MyInfo popup for Margaret H Brewer
    mbrewer@cmcc.edu
    Office hours:
  • Office hours are by appointment. Please email me to set up an appointment.
  •  
    Bryan M WallaceShow MyInfo popup for Bryan M Wallace
    bwallace@cmcc.edu
     

    Description

    BUS 215 Principles of Marketing
    3 Credits (3 Lecture 0 Lab 0 Shop)
    3 Hrs/Wk (3 Hrs. Lecture) *15 wks
    The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.