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Internet Marketing Essentials (CCS 477)
Term: 2011-2012 Spring Semester
Tue, 8:00 AM - 10:00 AM (4/10/2012 - 4/10/2012) Location: CMCC KIRK 108
Students must pay for this class in full when registering; there are no payment plans and federal financial aid cannot be used for non-credit classes.A seat will be reserved for three (3) business days to allow payment to be made. After three (3) business days the reservation will be cancelled and the registration process will have to be completed to enroll again after cancellation. Course Description:We have all heard about businesses using the internet for their marketing. This workshop will provide participants with the essential knowledge that every small business should know about search engine optimization, email marketing, blogging, social media. We will take a look at each internet marketing channel and talk about the pros, the cons and how you can use each of them to get out your message to your next customers. We will also take a look at setting goals for your efforts so that you can look back and find out what is working and what is not. We are fortunate to be