Jenzabar University

Social Media Marketing (BUS 286)

Term: 2023-2024 Spring Semester

Faculty

Maria Josephine D'AuriaShow MyInfo popup for Maria Josephine D'Auria

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Michael E HenryShow MyInfo popup for Michael E Henry

mhenry@cmcc.edu

Schedule

Mon-Wed, 2:00 PM - 3:25 PM (1/16/2024 - 5/6/2024) Location: CMCC TWR 303

Description

BUS 286 Social Media Marketing
3 Credits (3 Lecture, 0 Lab, 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
This course will explore the foundations and principles of social media marketing and its role in branding and growing a business. The basic concepts of social media marketing and advanced approaches will be discussed. Students will examine the relevance and importance of using social media tactics to market a business. This course highlights the usefulness of social media for businesses as a vehicle for facilitating customer communication and interactions. Prerequisite: BUS 215