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Social Media Marketing (BUS 286)
Term: 2022-2023 Spring Semester
BUS 286 Social Media Marketing3 Credits (3 Lecture, 0 Lab, 0 Shop) 3 Hrs/Wk (3 Hrs. Lecture) *15 wksThis course will explore the foundations and principles of social media marketing and its role in branding and growing a business. The basic concepts of social media marketing and advanced approaches will be discussed. Students will examine the relevance and importance of using social media tactics to market a business. This course highlights the usefulness of social media for businesses as a vehicle for facilitating customer communication and interactions. Prerequisite: BUS 215