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Principles of Marketing (BUS 215)
Term: 2015-2016 Fall Semester
BUS 215 Principles of Marketing3 Credits (3 Lecture 0 Lab 0 Shop)3 Hrs/Wk (3 Hrs. Lecture) *15 wksThe course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.