Jenzabar University

Principles of Marketing (BUS 215)

Term: 2014-2015 Spring Semester

Faculty

Jack BuckleyShow MyInfo popup for Jack Buckley

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Denis BouttenotShow MyInfo popup for Denis Bouttenot

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Schedule

Tue-Thu, 8:00 AM - 9:25 AM (1/20/2015 - 5/11/2015) Location: CMCC JAL 503

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.