BUS 215 01 - Principles of Marketing

Help

Course Information

Principles of Marketing (BUS 215)

Term: 2013-2014 Spring Semester

Faculty

Denis Bouttenot
Denis BouttenotShow MyInfo popup for Denis Bouttenot
Email address is hidden, click here to email
Jack Buckley
Jack BuckleyShow MyInfo popup for Jack Buckley
Email address is hidden, click here to email
Email all faculty members

Schedule

Tue-Thu, 8:00 AM - 9:25 AM (1/21/2014 - 5/12/2014) Location: CMCC JAL 201

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.