BUS 215 21 - Principles of Marketing

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Course Information

Principles of Marketing (BUS 215)

Term: 2011-2012 Fall Semester

Faculty

Jack Buckley
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Denis Bouttenot
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Schedule

Tue, 5:30 PM - 8:25 PM (8/29/2011 - 12/17/2011) Location: CMCC JAL 110B

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.