Jenzabar University

Retail and Merchandising Management (BUS 155)

Term: 2011-2012 Fall Semester

Faculty

Gretchen A SaywardShow MyInfo popup for Gretchen A Sayward

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Denis BouttenotShow MyInfo popup for Denis Bouttenot

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Schedule

Wed, 6:00 PM - 8:55 PM (8/29/2011 - 12/17/2011) Location: CMCC JAL 531

Description

BUS 155 Business Retail and Merchandising Management
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
Considered a major component of economic activity, retailing surrounds and impacts us on a daily basis. This course is designed to provide an understanding of the principles involved in a successful retail operation and recognize the dramatic change the activity is undergoing - from “bricks and mortar” to E-Commerce. Additionally, 25% of the course will concern itself with merchandising tools, techniques, and strategies. Note: if a student is interested in a specific field of retailing (i.e. auto parts and service etc.) their assignments will be directed accordingly.