Jenzabar University

Building a Marketing Plan (CCS 636)

Term: 2018-2019 Fall Semester

Faculty

Description

In this course, participants will learn the keys to building, executing, and living with a marketing plan. Whether you're a manufacturer, in the retail industry, a service business, or in hospitality, a good marketin gplan can get your business noticed by customers. Participants will dig in and develop the meat of a marketing plan for their business in the first session. A review between sessions will ensure participants get to see to proof and pudding in the second session.

Course Objectives:
- Gain an understanding of the components of a marketing plan.
- Recognize why marketing is important to thier business.
- Identify why marketing is important to the customer.
- Evaluate traditional and non-traditional marketing opportunities.
- Develop end goals.
- Provide insights on how to implement their marketing plan.