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E-Commerce: Strategies & Reasons (CCS 635)
Term: 2017-2018 Summer Session
In this course, we will attempt to understand the technological, economic, and social benefits e-commerce provides small business. This course is designed to familiarize participants with current and emerging electronic commerce strategies as well as addressing security and ethical concerns.Course Objectives:- Gain an understanding of the theories and concepts underlying e-commerce.- Evaluate payment system options.- Differentiate between e-commerce strategies.- Provide insights on how to implement a stretegy that suits their business.Understand several metrics that their business can use to measure progress, customer satisfaction, and financial performance.