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Measure Effective Social Media Mrkt (CCS 479)
Term: 2011-2012 Spring Semester
Tue, 8:00 AM - 9:55 AM (4/24/2012 - 4/24/2012) Location: CMCC KIRK 108
Students must pay for this class in full when registering; there are no payment plans and federal financial aid cannot be used for non-credit classes.A seat will be reserved for three (3) business days to allow payment to be made. After three (3) business days the reservation will be cancelled and the registration process will have to be completed to enroll again after cancellation. Course Description:One of the best parts of internet marketing is how measurable your efforts are. Unlike TV, radio or print you can see exactly how many people interacted with your brand online, what they did, what they bought, where they came from and more. This workshop explores the key features of Google Analytics as a free tool to measure the effectiveness of your internet and social media marketing plan. Topics to be covered include initial set-up, individual reports generation, establishing campaign metric goals, and analyzing reports.