Jenzabar University

Social Media Marketing (WPD 033)

Term: 2019-2020 Fall Semester

Faculty

Melissa Anne BakerShow MyInfo popup for Melissa Anne Baker

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Schedule

Fri, 9:00 AM - 11:55 AM (10/25/2019 - 11/1/2019) Location: CMCC LPC 216

Description

At the end of 2018, there were 65 million local business pages on Facebook, 89% of B2B marketers include LinkedIn in their digital marketing mix, and 37% of consumers say that social networks are their biggest source of inspiration for making purchases. There's so much to learn about doing business through social media!

This course will be a brief overview of the TOP social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn. We will discuss the following topics for each platform so that you can identify which is best for your customer and for your business:
- The demographic breakdown
- Preferred types of content
- Which platforms are best for specific industries
- How to build a business page
- How to run an ad/boost a post
- Plus so many other unique and creative strategies!