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Social Media Marketing (WPD 033)
Term: 2019-2020 Fall Semester
Fri, 9:00 AM - 11:55 AM (10/25/2019 - 11/1/2019) Location: CMCC LPC 216
At the end of 2018, there were 65 million local business pages on Facebook, 89% of B2B marketers include LinkedIn in their digital marketing mix, and 37% of consumers say that social networks are their biggest source of inspiration for making purchases. There's so much to learn about doing business through social media!This course will be a brief overview of the TOP social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn. We will discuss the following topics for each platform so that you can identify which is best for your customer and for your business:- The demographic breakdown - Preferred types of content - Which platforms are best for specific industries- How to build a business page- How to run an ad/boost a post- Plus so many other unique and creative strategies!