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Persuasive Business Proposals (WPD 013)
Term: 2018-2019 Spring Semester
Simply put, people buy ideas and products from people they trust. Trust requires credibility, rapport and low risk. Since decisions are made based on both emotion (~75%) and logic (~25%), learning how to create persuasive proposals that address both will result in better decision-making and increased success for you and the decision-makers you present to.Students will have an opportunity to:• Incorporate the 4 key elements of persuasion to ensure credibility, clear communication focused on the needs of the decision-maker, language that is understandable, and delivery in a manner that inspires action• Draft a concise, compelling and well-justified written proposal• Create and present a 15-minute proposal in front of a small group• Receive and give feedback on the persuasiveness of the proposals deliveredThis program is suited for anyone interested in improving their ability to write and present convincing and well- justified business pro