Jenzabar University

Persuasive Business Proposals (WPD 013)

Term: 2018-2019 Spring Semester

Faculty

Description

Simply put, people buy ideas and products from people they trust. Trust requires credibility, rapport and low risk. Since decisions are made based on both emotion (~75%) and logic (~25%), learning how to create persuasive proposals that address both will result in better decision-making and increased success for you and the decision-makers you present to.

Students will have an opportunity to:
• Incorporate the 4 key elements of persuasion to ensure credibility, clear communication focused on the needs of the decision-maker, language that is understandable, and delivery in a manner that inspires action
• Draft a concise, compelling and well-justified written proposal
• Create and present a 15-minute proposal in front of a small group
• Receive and give feedback on the persuasiveness of the proposals delivered

This program is suited for anyone interested in improving their ability to write and present convincing and well- justified business pro