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Forecasting and Demand Mgmt. (CCS 619)
Term: 2017-2018 Spring Semester
Thu, 8:30 AM - 4:30 PM (2/22/2018 - 2/22/2018) Location: CMCC LPC 110
FORECASTING AND DEMAND MANAGEMENT - 0.7 CEUMuch of the success of enterprise planning and decision making depends on the formulation of accurate forecasts. Forecasting permits firms to establish performance measurements for customer service, plan the level of total inventory investment, choose between alternative operating strategies, and develop assumptions about the stability of the business to respond to the future needs of the marketplace. Included is a deeper investigation into customer and demand management ? centering on a review of customer relationship management (CRM) and how it assists in the development of the overall demand plan that will be transmitted to sales and operations planning (S&OP) and master production scheduling (MPS).