Jenzabar University

Social Media Marketing (BUS 286)

Term: 2024-2025 Spring Semester

Faculty

Michael E HenryShow MyInfo popup for Michael E Henry

mhenry@cmcc.edu

Maria Josephine D'AuriaShow MyInfo popup for Maria Josephine D'Auria

Email address is hidden, click here to email

Schedule

Mon-Wed, 2:00 PM - 3:25 PM (1/21/2025 - 5/12/2025) Location: CMCC TWR 302

Description

BUS 286 Social Media Marketing
3 Credits (3 Lecture, 0 Lab, 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
This course will explore the foundations and principles of social media marketing and its role in branding and growing a business. The basic concepts of social media marketing and advanced approaches will be discussed. Students will examine the relevance and importance of using social media tactics to market a business. This course highlights the usefulness of social media for businesses as a vehicle for facilitating customer communication and interactions. Prerequisite: BUS 215