Jenzabar University

Principles of Marketing (BUS 215)

Term: 2024-2025 Fall Semester

Faculty

Michael E HenryShow MyInfo popup for Michael E Henry

mhenry@cmcc.edu

Maria Josephine D'AuriaShow MyInfo popup for Maria Josephine D'Auria

Email address is hidden, click here to email

Schedule

Mon-Wed, 11:00 AM - 12:25 PM (8/26/2024 - 12/13/2024) Location: CMCC TWR 302

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.