Jenzabar University

Principles of Marketing (BUS 215)

Term: 2011-2012 Spring Semester

Faculty

Jack BuckleyShow MyInfo popup for Jack Buckley

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Denis BouttenotShow MyInfo popup for Denis Bouttenot

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Schedule

Mon, 6:00 PM - 8:55 PM (1/17/2012 - 5/7/2012) Location: CMCC JAL 15

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.