Jenzabar University

Principles of Marketing (BUS 215)

Term: 2009-2010 Summer Session

Faculty

Jack BuckleyShow MyInfo popup for Jack Buckley

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Schedule

Mon-Wed, 10:00 AM - 11:55 AM (6/28/2010 - 8/9/2010) Location: CMCC LPC 216
Mon-Wed, 10:00 AM - 11:55 AM (6/28/2010 - 6/30/2010) Location: CMCC JAL 201

Description

BUS 215 Principles of Marketing
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins by dissecting the elements of the marketing mix - product, price, promotion and place and ends with the completion of a marketing plan for a product chosen by each student. Topics include segmentation, distribution, consumer behavior, etc. Different aspects of marketing-product vs. service, wholesale vs. retail, direct and industrial marketing, will also be explored.