BUS 160 21 - Into to Sales and Sales Management

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Course Information

Intro to Sales and Sales Management (BUS 160)

Term: 2011-2012 Spring Semester

Schedule

Mon, 5:30 PM - 8:25 PM (1/17/2012 - 5/7/2012) Location: CMCC JAL 417

Description

BUS 160 Intro to Sales and Sales Management
3 Credits (3 Lecture 0 Lab 0 Shop)
3 Hrs/Wk (3 Hrs. Lecture) *15 wks
The course begins with an introduction to personal selling techniques, and the advan tages of personal selling over other forms of promotion. Relationship or consultative selling will be emphasized as the most modern approach to sales. The principle tasks of Sales Management will be explored with an emphasis on how sales managers and sales people can most effectively work together.